WHY Your Lips Matter Lip volume is the leading facial attribute for perceived age As we age, levels of three key molecules decline — leading to volume loss, fine lines and wrinkles, and increased dryness. ● Collagen is the “scaffolding” that keeps lips full and shaped.09 ● Elastin gives lips flexibility and bounce, so they stay smooth and resilient.09 ● Hyaluronic acid is a natural moisture magnet, pulling in water to keep lips soft, plump, and hydrated.09 LTKBeauty LTKOver40 LTKgrwm