The By Frow lip pencils are not as hyped as they should be! There I said it! In all my 12 years of being an esthetician and makeup artist I don’t remember being so impressed by a lip pencil! Sure I have a few that I really like but being impressed by one in such level is a first for me! I bought the colour Cherry Berry and it has a very beautiful rich berry colour. The video is quite bright due to a ring light, so the colour looks lighter than it actually is. The colour in the cover photo is more accurate! The formula is amazing! It’s soft, blendable, pigmented, doesn’t feel dry, doesn’t highlight any dry spot you might have on your lips and to my surprise it lasted for at least 6 hours and survived me eating twice as well! I didn’t reapply this or any other lip product to test the longevity. By the time I removed it there was still a light colour on the whole lips (no patches whatsoever) and it was still feeling soft on my lips! Normally when I apply the Gisou lip oil over my other lip liners by the end of the day I have only the outline intact. I’m telling you I don’t remember being so impressed by a lip pencil ever in my life! Well done By Frow team and Victoria! I’m definitely buying more shades! I bought it at the end of November and it took about a week and a half to be delivered. Pretty quick considering it was Black Friday period and was imported from UK. LTKbeauty